MCA to present at PPA seminar
The MCA (Mail Consolidators Association) are supporting the forthcoming seminar of the PPA (Periodical Publishers Association) to be held on 27th January 2009. The seminar entitled “What you need to know about International Mail Distribution” focuses on key developments in the international mailing and distribution arena. The seminar, in association with the MCA, also features the launch of IMDAS, the international mail and distribution accreditation scheme. IMDAS was developed by magazine publishers, to address their areas of concern. It accredits international consolidators and distributors who handle international magazine mailings.
The seminar will be chaired by Joanna Reynolds, formerly of Which? and Readers Digest and now Managing Director of ReynoldsBusbyLee. The programme will feature presentations on: economic value of international mail services; IMDAS from a client perspective, consolidator’s perspective; an update of the scheme; overview of international markets; and quality of service. This seminar is part of MCA’s continued programme to engage with clients and key stakeholders on key industry initiatives. Nick Street, Chairman of the MCA stated “this seminar is timely focusing on key industry developments within the international mailing landscape, such as IMDAS, which MCA actively participated in its development. We are delighted to work in association with the PPA on such an important and relevant seminar”.
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