MCA launch the second stage of their awareness and profile campaign
The MCA has just launched the second stage of its awareness and profile campaign with the distribution to all key stakeholders of its third white paper, entitled “Rising Standards”. The objective of the white papers is to communicate the importance and value mail consolidators bring to UK business and the UK economy as a whole. The white papers are part of an ongoing programme to raise the profile and awareness of the Mail Consolidators Association (MCA) and its members.
This third paper considers the role of standards with the ongoing development of the digital revolution. It raises standards as the most effective route to ensuring you have generic and compliant approach to consumers’ preferences
This is at the heart of the dilemma of an industry seeking to expand and at the same time open & service new communication channels. This has taken an even greater import and timeliness with the ever growing environmental agenda.
The paper discusses the new PAS initiative from the DMA, the role of ISO standards, pushing for wide scale adoption of ISO14001. It closes by examining the International Mail Distribution Accreditation Scheme which has been developed by publishers through the PPA, working closely with the MCA. It is a quality standard, specifically developed to test the procedures and processes of international mail consolidators. At its core is the fundamental objective to generate trust and confidence in international mail consolidation.
The paper concludes that standards such as IMDAS do have an economic value and make a contribution to the economy, particularly from an export perspective.
Ian Kavanagh, Chairman of the MCA “likes the paper and believes it is a key element of the demonstration of the economic value of MCA members activity and the benefits that brings”
The MCA awareness and profile programme is developed by D&S Consultants.
For further information:
Contacts: David Robottom, D&S Consultants
(m) 07768 511108
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For further information on the Mail Consolidators Association (MCA) go to http://www.themca.org.uk